feather_ghyll: (1950s green outfit)
I have a tag labelled: genre: career story. It’s a genre that fascinates me, covering at least two subgenres, which I talk about here, although, in the post, I’m concentrating on Girl’s Name, Job Title in Exotic Sounding Adventure serial mysteries and not the ‘straight up career girl stories’ as I describe books like the one I’m about to review. Actually, I’m not sure that that’s the best name for the subgenre.

Kate in Advertising : Ann Barton. The Bodley Head, 1961.

This is a standalone book (as far as I know) about how a girl progresses in her job, although as I hope to show, calling it a career story isn’t precisely right. However, Kate Wilson, Copywriter certainly girl has no time to be a Part-Time Sleuth!

By the by, I wonder whether career stories for boys have ever been a feature – I tend to gloss over most boys' own books at best and get annoyed when there’s a heap of them and no female counterparts on the bookshelves or bookheaps of second hand book shop, so I wouldn’t know. I suspect there might be of the Part-Time Sleuth variety.

This second impression in 1961 of a fifties story for girls is typical of its subgenre, good enough at doing what it sets out to do, except it’s already out of date, as the author’s note apologetically makes clear, thanks to the growing influence of television. In the book, TV sets were still exotic and print spearheaded any advertising campaign.

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